Why is it important to know the “why” in establishing a business?
Because starting a business is not a walk in the park.
If your “why” is not big enough, your will give up on your business. Whenever problems arise in my stores and cannot reconcile with the situations, I always go back to my “why’s” to get inner strengths.
Why did we endure having crackers and soda during the time that we were first applying for abroad? Because we were aiming to uplift the standards of living of our families - the people we love most. That was our big why then. That is way we jumped from one agency to another dragging our resumes.
Did somebody teach us that? No one! The only weapon we were bringing was our big 'why' to work abroad for our families.. We were under financial constraints. We had a big why that made the how is very easy.
"You must know your 'why' before going to business.
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